Examining the Tweeting Patterns of Prominent Crossfit Gyms

A. Introduction The growth of Crossfit has been one of the biggest developments in the fitness industry over the past decade. Promoted as both a physical exercise philosophy and also as a competitive fitness sport, Crossfit is a high-intensity fitness program incorporating elements from several sports and exercise protocols such as high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, strongman, and so forth. Now with over 10,000 Crossfit affiliated gyms (boxes) throughout the United States, the market has certainly become more saturated and gyms must initiate more unique marketing strategies to attract new members. In this post, I will investigate how some prominent Crossfit boxes are utilizing Twitter to engage with consumers. While Twitter is a great platform for news and entertainment, it is usually not the place for customer acquisition given the lack of targeted messaging. Furthermore, unlike platforms like Instagram,Twitter is simply not an image/video centric tool where followers can view accomplishments from their favorite fitness heroes, witness people

read more Examining the Tweeting Patterns of Prominent Crossfit Gyms

Homework during the hiring process…no thanks!

Not too long ago, I was on the job market looking for work as an applied statistician or data scientist within the the online marketing industry. One thing I’ve come to expect with almost every company is some sort of homework assignment or challenge where a spreadsheet would be presented along with some guidelines on what type of analysis they would like. Sometimes it’s very open ended and at other times, there are specific tasks and questions which are put forth. Initially, I saw these assignments as something fun where I could showcase my skill set. However, since last¬†month, I’ve come to see them as a nuisance which can’t possible be a good indicator of whether someone is ‘worth hiring’ or not. I get it, companies often get inundated with resumes and they need effective processes to sift through them. And I get the value of getting some document which outlines how an applicant thought about a problem and generated

read more Homework during the hiring process…no thanks!