Examining the Tweeting Patterns of Prominent Crossfit Gyms

A. Introduction The growth of Crossfit has been one of the biggest developments in the fitness industry over the past decade. Promoted as both a physical exercise philosophy and also as a competitive fitness sport, Crossfit is a high-intensity fitness program incorporating elements from several sports and exercise protocols such as high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, strongman, and so forth. Now with over 10,000 Crossfit affiliated gyms (boxes) throughout the United States, the market has certainly become more saturated and gyms must initiate more unique marketing strategies to attract new members. In this post, I will investigate how some prominent Crossfit boxes are utilizing Twitter to engage with consumers. While Twitter is a great platform for news and entertainment, it is usually not the place for customer acquisition given the lack of targeted messaging. Furthermore, unlike platforms like Instagram,Twitter is simply not an image/video centric tool where followers can view accomplishments from their favorite fitness heroes, witness people

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